HEALTHCARE 2021 - Marketing to Medicare or Medicaid Beneficiaries - What You Can and Cannot Do

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Category HEALTHCARE 2021

Deadline: March 31, 2021 | Date: March 31, 2021

Venue/Country: Online Event, U.S.A

Updated: 2021-02-15 19:11:01 (GMT+9)

Call For Papers - CFP

If your organization, be it a hospital, physician practice, DME provider, or any other provider offering healthcare services or supplies, engages in marketing its product or services, care must be taken to ensure that the organization does not run afoul of the Anti-Kickback Statute.

This program will review not only the Statute itself, and the safe harbors, but will also critique the case law, OIG advisory opinions, and OIG compliance guidance to help you understand what you can and cannot do with engaging in healthcare marketing.

When you finish this program, you should have a good understanding of what you can and cannot do with regard to marketing activities. The penalties for not conducting a marketing program correctly can be severe, including exclusion, civil monetary penalties and even criminal prosecution.