HR TRAINING 2020 - How to Build your Personal and Professional Brand via Public Relations

Website https://www.trainhr.com/webinar/--702957LIVE?channel=ourglocal-May_2020_SEO | Edit Freely

Category HR TRAINING 2020

Deadline: May 12, 2020 | Date: May 12, 2020

Venue/Country: Online Event, U.S.A

Updated: 2020-03-09 18:39:59 (GMT+9)

Call For Papers - CFP

In an ever-changing world, employees struggle to stand out to management, sales and marketing professionals deftly navigate an increasingly noisy landscape and business owners are challenged to recruit and retain talent.

One solution to these new realities is to empower employees to build their personal brands under the umbrella brand of their employers. Anvil Media President & Founder Kent Lewis will outline five key strategies to building personal brand, including writing, speaking, awards, press coverage and social media engagement.

From this session, you will be able to start building your own brand, as an employee or employer, companywide.

Employees will create more value, providing increased earning potential while employers empowering employees with training and support will improve retention as well as amplify sales and marketing efforts.

Why you should Attend:

When brand messages are shared by employees on social media, they get 561 percent more reach than the same messages shared by the brand’s social media channels

On average, employees have 10 times more followers than their company's social media accounts

Content shared by employees receives 8 times more engagement than content shared by brand channels

Leads developed through employees’ social media activities convert 7 times more frequently than other leads

Areas Covered in the Session:

Writing Syndicated Articles

Speaking at Industry Events

Submitting For and Securing Industry Awards

Pitching and Securing Press Coverage

Building Awareness and Thought Leadership via Social Media

Who Will Benefit:

Junior level Marketing Employees

Mid-level Managers

Senior Management

Business Owners

Instructor:

As President and Founder of Anvil Media, Inc., Kent Lewis is responsible for ensuring the company is living its mission and vision by managing overall corporate strategy, including operations, business development, sales and marketing. Specializing in analytics, search engine and social media marketing services, Anvil is a digital agency which provides measurable marketing that moves clients’ businesses forward. Under his leadership since 2000, Anvil has accumulated the following awards and recognition:

5000: Fastest growing private companies in America

Oregon Business Magazine: 100 Best Places to Work (2018)

Portland Business Journal: Oregon’s Most Admired Companies

Portland Business Journal: Fastest Growing Private 100 Companies (for five consecutive years)

Portland Business Journal: Corporate Philanthropy Awards winner (multiple years)

Clutch: Top Pay-per-Click and SEO Agency in America

With a background in agency-side digital marketing, Lewis regularly speaks on effective digital marketing techniques & trends to audiences as a subject matter expert. Since 2000, he’s been an adjunct professor at Portland State University, where he teaches an SEM Workshop. He is also currently contract Chief Marketing Officer (CMO) for ToneCommand, a audio measurement platform and mobile application. Lewis also regularly speaks and contributes to industry publications including SmartBrief, Online Marketing Institute, Business2Community and iMedia Connection. Lewis is also a Marketing Advisory Board member for his alma mater, Western Washington University. As a long-time entrepreneur, he’s an investor and advisor to a host of emerging companies, including BeetBoost, RISEcx, Syndical, Tixie and Workplace Resource of Oregon. Lewis is co-founder of a variety of organizations, including career community pdxMindShare, eROI and SEMpdx, a Portland-area professional trade association for search engine marketers. Active in his community, he’s currently involved in non-profit charity and professional trade organizations including early literacy program SMART (Start Making a Reader Today), The Entrepreneurs’ Organization (EO), Portland Incubator Experiment (PIE) and others.

https://www.trainhr.com/webinar/--702957LIVE?channel=ourglocal-May_2020_SEO