TRANSITIONING FROM TRADITIONAL TO DATA-DRIVEN MARK 2018 - Digital Marketing Strategies for Higher Education
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Website http://go.evvnt.com/165105-2 |
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Category Education, Higher Education
Deadline: March 14, 2018 | Date: March 14, 2018-March 15, 2018
Venue/Country: CQ Functions Melbourne, 113 Queen Street, Melbourn, Australia
Updated: 2017-10-11 18:40:59 (GMT+9)
Call For Papers - CFP
The higher education market is becoming increasingly competitive. Data-driven strategies and marketing automation are being adopted in an attempt to personalise content, with the end goal of increasing student engagement, acquisition and retention. With the extensive amount of online platforms and technologies available, it can be overwhelming to understand which systems are best suited for your organisation, and how to most effectively use them to get the best results. The Digital Marketing Strategies in Higher Education conference will explore leading higher education and industry case studies to assist you in improving your digital marketing strategies. You will takeaway practical strategies to:Manage data and content across different platformsEmbed customer-centricity into your digital marketing strategyUse data insights to improve overall performanceCreate innovative and personalised contentImplement effective data-driven strategiesWho will attend? Senior representatives from universities, TAFEs, private colleges and online education providers with responsibilities for:Digital MarketingMarketing and CommunicationsMarketing AutomationWeb/Online/ContentStudent RecruitmentSocial MediaUrls:Brochure: https://go.evvnt.com/165105-0Booking: https://go.evvnt.com/165105-1PriceStandard Delegate Rates: AUD 2899Commercial Solutions Provider: AUD 3899Speakers: Darren Goodsir, Fabian Marrone, Sarah Graham, Jodie SangsterTime: 8:30 am - 4:40 pm
Keywords: Accepted papers list. Acceptance Rate. EI Compendex. Engineering Index. ISTP index. ISI index. Impact Factor.
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