PHARMACEUTICALS AND MEDICAL DEVICES 2017 - Marketing, Advertising and Promotion of Pharmaceuticals and Medical Devices 2017 Befor 30 April 50% Discount for its All Seminars
View: 122
Website http://www.globalcompliancepanel.com/control/globalseminars/~product_id=900970SEMINAR?ourglocal_MAY_ |
Edit Freely
Category Pharmaceuticals and Medical Devices 2017
Deadline: May 17, 2017 | Date: May 18, 2017-May 19, 2017
Venue/Country: Chicago, IL, U.S.A
Updated: 2017-04-05 19:32:17 (GMT+9)
Call For Papers - CFP
Course "Marketing, Advertising and Promotion of Pharmaceuticals and Medical Devices" has been pre-approved by RAPS as eligible for up to 12 credits towards a participant's RAC recertification upon full completion.Overview: The changing game for drug and device marketing, however, is governed by antiquated and inadequate rules created for traditional print and broadcast advertising by the Food and Drug Administration ("FDA"). How the FDA will deal with such advanced communication technology that can go "viral" and just as quickly disappear is the question that the industry is eager to have answered.The FDA regulates the promotion of prescription drugs, biologics, medical devices and biotechnology products to ensure that the information is not false or misleading. The FDA has for decades regulated traditional advertising for decades, published various guidance documents for industry and issued many violation letters. If the FDA determines that drug or medical device promotional material is false or misleading or lacking in fair balance as between benefits and risks, companies could be forced to implement costly corrective actions, such as remedial advertising, suffer damage to their reputations and incur monetary fines. Already, the government has collected billions of dollars in fines, forfeitures and disgorgements from drug companies for the alleged marketing of a product for unapproved, or "off-label," uses. In the worst case, responsible executives can be criminally prosecuted for such violations under a strict liability standard, meaning that the government is not required to show that the executive had any intent to violate FDA regulations or had any knowledge of such violations. In addition, Social Media is used by healthcare professionals, sales representatives and consumers to discuss the use of prescription products for specific diseases and conditions. The use of Social Media tools and potential concerns will be addressed. Rx drug promotion is delivered to two distinct audiences: health care professionals (HCPs) and consumers. Although tasked with regulatory oversight, FDA recognizes that promotional efforts can provide HCPs as well as consumers important information about the newest developments in drug therapies. The value of such information depends upon the integrity and completeness of the information being presented.FDA regulates all Rx drug "promotional materials," which includes both labeling and advertisements. Examples of "labeling" include, but are not limited to, brochures, booklets, detailing pieces, bulletins, calendars, motion pictures and slides. Advertisements include, but are not limited to, materials published in journals, magazines, other periodicals, and newspapers, and advertisements broadcast through media such as radio, television and telephone communications systems. Rx drug advertising to doctors, known as "detailing," occurs in a variety of settings. In addition to medical offices, detailing occurs in hospitals, pharmacies, at medical meetings and symposia, academic settings, conferences and other meeting facilities. The FDA also regulates direct-to-consumer (DTC) Rx drug advertising. While FDA has complete jurisdiction over prescription drug labeling and advertising, as well as all medical device labeling, it has limited jurisdiction over medical device advertising.Why should you attend:Gain a better understanding of how the regulatory and legal environment has evolved and affects the marketing and promotion of pharmaceuticals and medical devicesReceive practical, day-to-day guidance based from the latest FDA enforcement actions, and the changes taking place and being contemplatedGet a first-hand update on the status of social media guidance documentsIdentify the trends reflected in the latest enforcement actions and policies issued by the FDADiscuss the policies and actions being taken by OIG and DOJ under the False Claims Act and other ActsSummarize regulations, enforcement actions, guidelines and trends affecting the advertising and promotion of medical devices and drugsIdentify key regulatory issues surrounding complex and rapidly shifting hot topics in advertising and promotionConduct risk assessments for products and promotional strategiesReviews of business plans to identify potential misbranding issuesEvaluate substantiation for promotional claims and potential clinical studiesIntegrating FDA compliance elements into Healthcare Compliance or Corporate Compliance programsSupport the regulatory oversight for all advertising and promotional materialsAssure that advertising and promotional materials meet applicable regulatory requirementsSupport regulatory submissions to the FDA's Division of Drug Marketing Advertising and Communications (DDMAC)Development and implementation of training sessions and materials specific to regulatory compliance of advertising and promotional materialsSupport the evaluation of data to support marketing claimsThe basics of FDA law and regulations governing advertising and promotion, as well as affiliated agencies such as the FTC, which shares jurisdiction with FDA on certain regulated products (e.g., OTC drugs).The distinctions between labels, labeling and advertising and how that impacts FDA's powers and how to properly position Direct-to-Consumer (DTC) promotionsThe Dos and Don'ts of promoting products on the internet, including social media sites and recent concernsIssues with off-label promotion, including criminal and civil actions that have led to multi-billion dollar settlements by regulated drug companiesWhen disseminating medical educational materials crosses the line into improper promotionKey considerations on how to implement appropriate procedures and controls in your company to minimize the potential for regulatory action by the FDA or the FTC relative to promotion and advertising.Recognizing when inspectional findings or events indicate potential regulatory actionsSeminar attendees are encouraged to bring examples of their work from the functional area on the various topics as applicable for group discussion as applicableReview and discuss pain points, challenges and solutionsIdentify and discuss the latest FDA and industry trends with statistics and data regarding enforcement and inspection dataWho will benefit:This seminar will provide an overview and in-depth snapshot of the key principles and requirements for advertising and promotion expectations and ensuring compliance success. This seminar will assist personnel who have varying levels of experience in drug and device advertising, marketing and promotion. It is intended for those involved with Regulatory Affairs, Marketing and promotional legal issues, Marketing, sales and support functions but could benefit other personnel. Employees who will benefit include all levels of management and departmental representatives from key functional areas and those who desire a better understanding or a "refresh" overview of the advertising and promotional requirements for drugs and medical devices, including:Management responsible for regulatory and GMP/GLP/GCP compliance and seeking a better understanding of FDA, advertising and promotional requirements, regulatory actions and how they can improve their own firm's operations and monitoring of their state of compliance and meeting requirementsIndividuals who come in contact with regulatory inspectorsAuditorsCompliance/Regulatory affairs professionalsQA/QC professionalsSenior management executivesManufacturing managers, supervisors & personnelProject ManagersRegulatory Affairs ManagementRegulatory Affairs SpecialistCompliance OfficerCompliance SpecialistClinical AffairsQuality Assurance ManagementMarketing & Sales Distributors/Authorized RepresentativesLegal CounselConsultantsMarketing CommunicationsMedical Information and AffairsAgenda:Day 1 ScheduleIntroductions and BackgroundAdvertising and Promotion Regulation OverviewRequired Elements of All Advertising and Promotional Materials for Drugs and Medical DevicesLaws Governing Advertising and Promotion: FDAPromotion, Labeling and Advertising Misbranding/Off-Label Information and IssuesIn-Depth Analysis of Requirements for Advertising and PromotionFDA Enforcement SurveillanceSocial MediaWhat must product claim ads tell you?What are ads not required to tell you?Does the law say anything about the design of ads for prescription drugs?Has FDA done research on DTC advertising?How can an ad violate the law?Who should I tell if I think that a prescription drug ad violates the law?What does FDA do if it determines that an ad violates the law?What is Off-Label and the consequences with HCP's? Off-Label PromotionMedical EducationWhy FDA has complete jurisdiction over prescription drug labeling and advertising, as well as all medical device labeling, but has limited jurisdiction over medical device advertising?FDA and FTC EnforcementThe FDA has an escalating arsenal of enforcement tools from informal notices to formal administrative notices to civil actions and finally to criminal prosecution.Day 2 ScheduleUntitled Letter and the Warning LettersSeizuresInjunctions/Consent Decrees OIG/DOJ/False Claims Act and Other Acts and OIG Settlements/CIA'sPhysician Payments Sunshine ActThe federal Anti-Kickback statute presents many potential pitfalls for medical device manufacturers looking to promote their products. Disclose risk information in prescription drug and medical device promotion appropriately and effectively to healthcare professionals and consumersCompany Policies and ProceduresAdvaMed Code of Ethics on Interactions with HCP'sIntegrating FDA compliance elements into Healthcare Compliance or Corporate Compliance programs and overview of the standards with HHS-OIG Guidance Recent Trends and Enforcement ActionsRecap of Day 1 and Day 2 Exercise on Day 2 Interactive DiscussionsReview Regulatory and Compliance DocumentationDebrief/Adjourn/Wrap-Up Speaker:David R. Dills Global Regulatory Affairs & Compliance Consultant David R. Dills, Global Regulatory Affairs & Compliance Consultant currently provides regulatory affairs and compliance consultative services for early-stage and established Class I/II/III device, IVD, biopharmaceutical, cosmetics and nutraceutical manufacturers on the global landscape, and has an accomplished record with more than 27 years of experience in the areas of Regulatory Affairs, Compliance and Quality Systems. He has been previously employed, with increasing responsibilities by device manufacturers and consultancies, including a globally recognized CRO and has worked directly with manufacturers engaged in compliance remediation activities involving consent decrees, CIA's, warning letters, and customer generated compliance events, conducts QS, regulatory, compliance assessments/audits and FDA Mock Inspections for State of Readiness. He has been directly involved with constructing, reviewing, and remediating regulatory submissions, U.S. Agent for OUS companies, works closely with the key stakeholders and Agency/Center Reviewers regarding submission meetings and negotiations; clinical affairs/CTM and provides regulatory submissions and post-market project leadership and guidance covering multiple therapeutic and medical specialties based on classification. He has a strong background in the interpretation and applicability of FDA and international regulations, leads activities for the registration and approval process and working with the Agencies in Asia Pacific, EMEA and The Americas, including FDA, European Medicines Agency-EMA, MHRH, ANVISA, PMDA, MOH, CFDA, TGA, and Health Canada and works with management on regulatory strategies and plans supporting a company's commercialization strategy. He directs and leads efforts for PM support involving all phases of the premarketing to postmarketing; establishes Medical Device Single Audit (MDSAP), UDI, and Digital Marketing/Promotion/Advertising compliance strategies; lead efforts regarding AE/Incident Reporting, all aspects of Postmarketing Surveillance and Vigilance Reporting; establish QMS and documentation systems for GxP compliance; ISO 13485 registration and CE Mark, Technical File, Design Dossier and CER consultation; and facilitates multi-country product registrations and licensing. He recommends action to senior leadership to ensure effective resolution for manufacturers to achieve sustainable and proven compliant systems. Background encompasses broad capabilities in quality systems; documentation development and remediation; regulatory oversight and governance; design controls; CAPA investigations; GxP training; software embedded medical devices/all aspects of SW/SDLC and process validation with compliance oversight; supplier management; and demonstrates credible experience to optimize business performance through proactive strategies to mitigate compliance exposure. Mr. Dills has served on the Faculty Advisory Board for the Pharmaceutical Training Institute, Editorial Advisory Boards for Software Quality Professional and the Institute of Validation Technology (IVT), publisher of the Journal of GXP Compliance and Journal of Validation Technology and on the Readers' Board for Medical Device & Diagnostic Industry and Medical Product Manufacturing News and was nominated and accepted for inclusion into the 2005-2006 Strathmore's Who's Who of Professionals. Mr. Dills has authored and published validation, regulatory and compliance-related articles, commentaries and technical guides, and is an accomplished global industry presenter. Mr. Dills' academic degrees include Environmental Science and Biology. He is a former Chair and Co- Chair of ASQ's Section 1506 and affiliated with the Biomedical Division, RAPS, AdvaMed, PDA, ISPE, and other industry working groups.Location: Chicago, IL Date: May 18th & 19th, 2017 and Time: 9:00 AM to 6:00 PMVenue: Four Points by Sheraton Chicago O'HareAddress: Four Points by Sheraton Chicago O'Hare 10249 W Irving Park Road, Schiller Park, IL 60176, United States Price:Register now and save $200. (Early Bird)Price: $1,295.00 (Seminar Fee for One Delegate)Until April 10, Early Bird Price: $1,295.00 From April 11 to May 16, Regular Price: $1,495.00 Register for 5 attendees Price: $3,885.00 $6,475.00 You Save: $2,590.00 (40%)*Quick Contact:NetZealous DBA as GlobalCompliancePanel Phone: 1-800-447-9407Fax: 302-288-6884Email: john.robinsonglobalcompliancepanel.comWebsite: http://www.globalcompliancepanel.comRegistration Link – http://www.globalcompliancepanel.com/control/globalseminars/~product_id=900970SEMINAR?ourglocal_MAY_2017_SEOFollow us on LinkedIn: https://www.linkedin.com/company/globalcompliancepanelLike us our Facebook page: https://www.facebook.com/TrainingsAtGlobalCompliancePanel/Follow us on Twitter: https://twitter.com/GCPanel
Keywords: Accepted papers list. Acceptance Rate. EI Compendex. Engineering Index. ISTP index. ISI index. Impact Factor.
Disclaimer: ourGlocal is an open academical resource system, which anyone can edit or update. Usually, journal information updated by us, journal managers or others. So the information is old or wrong now. Specially, impact factor is changing every year. Even it was correct when updated, it may have been changed now. So please go to Thomson Reuters to confirm latest value about Journal impact factor.